Sunday, October 28, 2012

A New Shade for Shades of India



This is the story of one passion and two people -- fabrics in the hands of David Housego and Mandeep Nagi, titled Shades of India. For the last twenty years, David, a former journalist and Mandeep  have been nurturing their love for textiles by experimenting with textures and techniques. 
Regulars at the Good Earth store would have noticed fabulous under-stated soft furnishings, bags, jewelry and a certain line of fashion that coordinated with the three. Well, this chapter of Good Earth arrived as an entity with its first flagship store in Mehar Chand Market - an up and coming neighborhood of Khan Market and Lodi Road, to tell its tale. 
Duvets, cushions,  bags and fashion line, line up against grey textured walls  on simple under-lit floating wooden shelves
Shades of India style has consistently been one that is subtle yet sharp, toned down yet one that makes a statement and which is contemporary yet sings an ode to tradition. Presenting the new collection in its brand new home, these attributes are carried over to the interiors of the store, much as a seamless amalgamation of materials, textures and tones.

This large window on the upper level is a treat 

Wall detail

Understated but never staid, there is always a pop of fun. 



 Loved for magic with stitchery and fabric permutations, their soft furnishings, bags and fabric jewelry complete the story of a woman’s world with the Shades of India fashion line. I hope they will some day add a little cafĂ© to their lovely new store! See more at www.shadesofindia.com

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